It’s all about team. And ours is composed of an experienced and eclectic mix of talent that ranges from advertising & advocacy to interactive design & social media. Three senior partners, with fifty years of collective marketing experience working with Fortune 500 brands, start-ups, and innovative nonprofits, anchor Citizen. We don’t believe in “one size fits all.” We surround each client with project-specific teams in order to deliver the right skills and experience for every job.
founder & executive creative director
As both a creative director and copywriter, Robin has contributed to some of the world’s most well-known brands. His work has earned dozens of awards in both traditional and digital media including Clios and Cannes Lions. While at Chiat/Day in the 1980's, he created the NYNEX Yellow Pages "Human Cartoons" campaign, voted one of Adweek’s 25 Greatest Ad Campaigns. Today Robin is putting his energies towards helping shape social change by focusing on “citizen brands.” 2007 sees the launch of Citizen, a spin-off of Collaborate, the San Francisco agency he co-founded in 1999, with clients such as Amnesty International, Pabst Brewing Company, NRDC (Natural Resources Defense Council), and Wal-Mart (sustainability program).
Through Collaborate, Robin led the development of integrated campaigns for Franklin Templeton Investments, Gore-Tex, Logitech, Rock the Vote, and Seagate (Forbes Magazine “2005 Company of the Year”). In addition, his “Imagine” campaign for Amnesty International based on John Lennon’s classic song ran in more than 65 countries. Previously, Robin also founded DAWG (Digital Artists & Writers Group), a creative boutique specializing in digital media for clients such as Coca-Cola, Microsoft, General Motors, Mastercard, and PBS, as well as Carroll Raj Stagliano, New York with clients such as Citibank and Guinness Brewing Company. Earlier, he also worked at Foote Cone and Belding and Hal Riney & Partners, San Francisco, creating campaigns for AT&T, Blitz-Weinhard Brewery, Levi's, Coors, Gallo, and VISA. In 1990, Robin was named to AdWeek's Creative All-Stars list.
creative strategist & social entrepreneur
Tamsin is a social entrepreneur who works with non-profits and brands to architect ideas that fuel positive change, and currently develops special projects as part of the Citizen team. Tamsin excels at building creative collaborations and consumer movements that empower people to realize global impact and recently has led development of public engagement and innovation campaigns for the United Nations Foundation, Futures Without Violence, and the Larry King Cardiac Foundation, through her company SlipStreamStrategy.
Previously, Tamsin served as founding president of (RED), the for-benefit brand that harnesses private-sector leadership to activate the buying power of the public in the fight against AIDS in Africa. She was recruited by (RED) founders Bono and Bobby Shriver to launch the program on an international scale and build an organization to sustain its rapid growth. Tamsin secured (RED) corporate partnerships, including: Converse, Gap, Motorola, Emporio Armani, Apple, Hallmark, Dell, Microsoft, Starbucks, and American Express. At the time of her departure, (RED) had generated over $180 million, all of which was directed to HIV and AIDS programs in Africa. Today, Tamsin’s syndicated blogs appear on the Huffington Post and other sites regularly.
copywriter & director of interactive
Tu is an award-winning copywriter and digital leader that’s been with the agency since the beginning. At Citizen, Tu has spearheaded digital campaign development and creative throughout his seven years with the agency, helping Citizen earn such accolades as two Webby Awards, a Communication Arts Award, four Internet Advertising Competition Awards, and a Guinness World Record. He has also developed other digital experiences for clients including United Nations, Amnesty International, Cisco WebEx, Mezzetta Foods, Pabst Brewing Company, Portuguese Cork Association, USA Network, AT&T, and the University of California. Previously, Tu worked at Yahoo's Brand Creative Group, working on an array of interactive and general brand work. He's also been a creative at Swirl, Time Advertising, School of Thought, Collaborate and Ticketmaster working on such clients as Franklin Templeton Investments, Gamespot, Panda Express, Ticketetweb, Millman Investing, and TV.com. Tu received his masters at the Academy of Art University where he currently teaches Campaign Development and other graduate level courses. A current member of the International Academy of Digital Arts and Sciences, Tu has been a judge for the prestigious Webby awards four years running.
George Perlov is a social marketing and communications consultant based in New York City who helps nonprofit, government and corporate clients improve their impact in addressing a host of social and health-related issues.
He was previously Executive Vice President for Research and Innovation at the Advertising Council, the largest provider of public service communications campaigns in the United States. In this position he was responsible for advising the planning and research process for the Council’s public service campaigns, monitoring and measuring of donated media, evaluating campaign effectiveness, proprietary research the Council conducts on public service directors and social issues, international issues, as well as special strategic initiatives.
Prior to Ad Council, he spent over 10 years in the commercial advertising world, in the areas of account management and strategic planning. As a public speaker, he has addressed audiences at the Advertising Research Foundation Conference, the Independent Sector Conference, the Academic Educational Research Association Conference and the National Community Service Conference. He is a two-time recipient of the EFFIE award for effective advertising, awarded by the American Marketing Association. George lived and worked in Japan in his early career days and has traveled to and consulted in over 50 countries worldwide.
Morgan is a Southern girl-turned-Californian who lives for fine whiskey and good design, not necessarily in that order. Morgan was featured in Communication Arts magazine in 2012 and was named one of CMYK magazine's Top 100 New Creatives in the same year. Her passions for branding, illustration, and designing for the greater good have found a happy home in Citizen Group, where she creates meaningful campaigns and helps build brands with purpose. Morgan graduated with an MFA in Graphic Design from the Academy of Art University in 2013 and has previously worked for Chen Design Associates and Williams-Sonoma as well as a range of self-managed freelance projects.
partner, director of strategy & account management
With over 20 years of agency experience, David oversees strategic and account management related activities for all Citizen clients. Since joining the Citizen team in 2007, David has lead the agency’s efforts for Amnesty International, University of California, and development of social action plan focused on promoting tolerance and diversity for USA Network. David has worked on a wide variety of client categories and maintains a strong strategic focus and dedication to building lasting relationships.
Previously, David was Chief Strategist and head of account management at Maiden Lane in San Francisco for six years, overseeing that agency’s involvement with all of their clients. Before that, David was Director of Client Service for Katsin/Loeb, also in San Francisco, where he spearheaded activities for a number of brands, most notable, Fireman’s Fund Insurance Group, an account relationship he managed personally for 5+ years. Before moving to San Francisco in 1998, David was vp/group account director at Cole & Weber in Seattle where he oversaw specific account activity for Westin Hotels and Resorts, primarily directing activities for The Westin’s of Canada and system-wide new product launches; and Pyramid Ales and Lagers.
board member, senior creative advisor
Jordan has been a long-time leader in sustainability, using the power of popular culture to shape social change. In addition to recently joining Citizen’s senior team, he has served as a board member of Global Green USA since 1997, as well as NatureBridge, a partnership with the U.S. national parks providing environmental education to young people, and on the board of advisors of Dwell magazine. Jordan left the music industry after an illustrious career to pursue his passion for social and environmental change. Jordan co-founded and served as chairman of Virgin Records US and the Work Records label for Sony Music, after serving as SVP of Artist & Repertoire at A&M Records. During these years, Jordan launched the careers of many of the biggest names in music. Jordan has originated many high-profile projects and innovative pro-social solutions. In 1991, he co-founded Rock The Vote to engage young people in the political process by involving the entertainment community in its activities. In 2002, Jordan launched "Green Car to the Red Carpet," organizing high-profile celebrities to take electric and hybrid vehicles to the Academy Awards, bringing national attention to the wisdom and ‘hipness’ of making environmentally responsible choices. In 2005 Jordan co-founded OZOcar, utilizing low emissions hybrid vehicles to create what became New York’s first and largest environmental car service. At Citizen, Jordan is now focusing his attention on the critical issue of our Earth’s most precious resource – our water supply.
Kirsten brings her bright, elegant and refined sense of visual aesthetic to the Citizen team. She has worked on an array of design projects from print, packaging, identity, web design, illustration and photography. Since joining Citizen, Kirsten has spearheaded design work for a range of clients including Amnesty International, Cisco WebEx, Cancer Prevention Institute of California, Lonesome George, San Francisco School Alliance, Save Our Species (SOS) Mighty Leaf Tea, Mezzetta Foods, and World Wildlife Fund to name but several. Kirsten graduated from the Academy of Art University where she received her BFA in Graphic Design. Prior to joining the Citizen team, she interned for Williams Sonoma, worked as a photographer’s assistant and provided freelance design for a variety of clients.
Lily Donovan-Seid is a graphic designer from San Francisco, CA. She studied Visual Communication Design and Diversity at the University of Washington in Seattle. Prior to teaming up with Citizen, she has worked as an intern and contract designer at various design studios and managed her own freelance projects both in the US and Australia. She has passions for type design, marching bands and Argentine tango.
managing director, public relations
Lance has more than 25 years of experience as a public relations executive and business/finance journalist. By leading Citizen Public Relations, he uses these experiences and his personal commitment to social change to advance values-based movements on behalf of the firm’s clients. Prior to establishing Citizen Public Relations, Lance was founder and director of the San Francisco office of Sitrick And Co., one of the country’s most storied crisis management firms. Before that, he was Vice President of VaxGen, the first company to advance an HIV vaccine to phase III clinical trials. Before that, he was Director, Corporate Communications, for Tenet Healthcare, then the nation’s second-largest operator of acute-care hospitals.
At Citizen, Lance continues to specialize in health care and environmental issues and has represented the Chairman of the Intergovernmental Panel on Climate Change, Energy Foundation, Hewlett Foundation, ClimateWorks and several leading hospitals. His experience extends to a wide array of clients who faced make-or-break challenges, such as complex litigation, financial reorganizations, product liability and disruptive management changes. Prior to public relations, Lance was a business and finance journalist. He is a graduate of the Columbia University Graduate School of Journalism and completed professional training in finance at Stanford University.
Sarah began her career orchestrating large-scale public events and parlayed this experience into designing and implementing consumer experiences for brands including Yahoo!, Nintendo, and Google. Most recently, she worked at an experiential marketing agency, MKTG INC, and prior to that she worked on non-traditional marketing campaigns for Isobar North America. Adept at wearing many hats, she has been a community manager for YouTube and Yahoo! online communities and has lead national experiential campaigns for clients including Nintendo and Levi's. She brings enthusiasm and strong commitment to client projects, making sure all project details are attended to while making the process fun along the way. Sarah earned a BA from UC Berkeley in English Literature and Religious Studies. In her free time, she can be found bicycling around San Francisco, or tending to her many succulents. She is passionate about making the world a better place, and is proud to collaborate with Citizen brands who do their part to do the same.
Shoshana brings nearly a decade of experience working at the intersection of food and fashion sustainability, harnessing her strong relationship-building skills and an intuitive sense of the marketplace. Most recently Shoshana worked for a natural products marketing and communications agency where she managed marketing campaigns for emerging sustainable food brands as well as organized community-wide events. Before obtaining a Masters in Food Systems from NYU, where her research focused on market-based solutions to the ever-increasing challenges of today’s food industry and how packaging communicates transparency to its target consumer, Shoshana spent four years as the Director of Sales of a boutique design company specializing in luxury home textiles from India, inspired by a deep connection to all aspects of highly detailed and refined Indian design and culture. Shoshana has devoted her career to aligning her passion for design of all kinds and sustainability, and her belief that the story and people behind a product is as important as the product itself.
Amalia was born in a bicultural home from Sweden, which sparked her passion for cultural investigation and comparison. Her passion led her to study Social Science at Internationella Engelska Gymnasium in Stockholm and then started her advertising path at Berghs School of Communication. She completed her undergraduate degree from the Academy of Art University in San Francisco majoring in Advertising with a focus in Strategy.