KEY PROFILES

As both a creative director and copywriter, Robin has contributed to some of the world’s most well-known brands. His work has earned dozens of awards in both traditional and digital media including Clios and Cannes Lions. While at Chiat/Day in the 1980's, he created the NYNEX Yellow Pages "Human Cartoons" campaign, voted one of Adweek’s 25 Greatest Ad Campaigns. Today Robin is putting his energies towards helping shape social change by focusing on “citizen brands.” 2007 sees the launch of Citizen, a spin-off of Collaborate, the San Francisco agency he co-founded in 1999, with clients such as Amnesty International, Pabst Brewing Company, NRDC (Natural Resources Defense Council), and Wal-Mart (sustainability program).

Through Collaborate, Robin led the development of integrated campaigns for Franklin Templeton Investments, Gore-Tex, Logitech, Rock the Vote, and Seagate (Forbes Magazine “2005 Company of the Year”). In addition, his “Imagine” campaign for Amnesty International based on John Lennon’s classic song ran in more than 65 countries. Previously, Robin also founded DAWG (Digital Artists & Writers Group), a creative boutique specializing in digital media for clients such as Coca-Cola, Microsoft, General Motors, Mastercard, and PBS, as well as Carroll Raj Stagliano, New York with clients such as Citibank and Guinness Brewing Company. Earlier, he also worked at Foote Cone and Belding and Hal Riney & Partners, San Francisco, creating campaigns for AT&T, Blitz-Weinhard Brewery, Levi's, Coors, Gallo, and VISA. In 1990, Robin was named to AdWeek's Creative All-Stars list.

With over 10 years of on-the-ground and online campaign experience, Molly serves as an account manager and develops social media and engagement strategies for Citizen’s clients.  She also founded Tatzoo, an innovative leadership program for young biodiversity conservation leaders in California that combines tattoos and creative advocacy. 

In her prior work, Molly worked with the Citizen Engagement Laboratory and managed a field office for the Obama for President campaign.  She studied climate politics at the Breakthrough Institute, a progressive think tank, and recruited local governments to purchase and market clean energy as the State Director for the Pennsylvania Clean Energy Communities Campaign.

In 2007, Molly was trained by Al Gore to give the Inconvenient Truth presentation. She later partnered with Free Range Studios to develop a multi-media high school assembly presentation that engages youth nationwide around climate solutions through animation, live action and story telling. Molly graduated from Brown University with a B.A. in Environmental Studies.

Kirsten brings her bright, elegant and refined sense of visual aesthetic to the Citizen Team. At Citizen, Kirsten works on array of projects from print, packaging, identity, web design, illustration and photography serving clients such as the World Wildlife Fund, Cisco WebEx, the San Francisco School Alliance, Mighty Leaf Tea, and Mezzetta Foods to name a few.

Kirsten graduated from the Academy of Art University where she received her BFA in Graphic Design. Prior to joining the Citizen team, she interned for Williams Sonoma, worked as a photographer’s assistant and provided freelance design for a variety of clients.

With over 20 years of agency experience, David oversees strategic and account management related activities for all Citizen clients. Since joining the Citizen team in 2007, David has lead the agency’s efforts for Amnesty International, University of California, and development of social action plan focused on promoting tolerance and diversity for USA Network. David has worked on a wide variety of client categories and maintains a strong strategic focus and dedication to building lasting relationships.

Previously, David was Chief Strategist and head of account management at Maiden Lane in San Francisco for six years, overseeing that agency’s involvement with all of their clients. Before that, David was Director of Client Service for Katsin/Loeb, also in San Francisco, where he spearheaded activities for a number of brands, most notable, Fireman’s Fund Insurance Group, an account relationship he managed personally for 5+ years. Before moving to San Francisco in 1998, David was vp/group account director at Cole & Weber in Seattle where he oversaw specific account activity for Westin Hotels and Resorts, primarily directing activities for The Westin’s of Canada and system-wide new product launches; and Pyramid Ales and Lagers.

Tu is a classically trained copywriter and web director with a particular fondness towards new media. At Citizen, Tu serves a variety of clients including the United Nations, Amnesty International, Cisco WebEx, Mezzetta Foods, Pabst Brewing Company, Associação Portuguesa de Cortiça, USA Network, and the University of California. Some of his web work has helped Citizen earn such accolades as a Webby Award, two Internet Advertisting Competition Awards, and a Guinness World Record.

Previously, Tu worked at Yahoo's Brand Creative Group, working on an array of print, interactive and general brand work. He's also been a creative at Swirl, Time Advertising, Collaborate and Ticketmaster working on such clients as Franklin Templeton Investments, Gamespot, Panda Express, Ticketetweb, and TV.com. Tu received his masters at the Academy of Art University where he currently teaches Interactive Advertising and other graduate level courses.

George Perlov is a social marketing and communications consultant based in New York City who helps nonprofit, government and corporate clients improve their impact in addressing a host of social and health-related issues.

He was previously Executive Vice President for Research and Innovation at the Advertising Council, the largest provider of public service communications campaigns in the United States. In this position he was responsible for advising the planning and research process for the Council’s public service campaigns, monitoring and measuring of donated media, evaluating campaign effectiveness, proprietary research the Council conducts on public service directors and social issues, international issues, as well as special strategic initiatives.

Prior to Ad Council, he spent over 10 years in the commercial advertising world, in the areas of account management and strategic planning. As a public speaker, he has addressed audiences at the Advertising Research Foundation Conference, the Independent Sector Conference, the Academic Educational Research Association Conference and the National Community Service Conference. He is a two-time recipient of the EFFIE award for effective advertising, awarded by the American Marketing Association. George lived and worked in Japan in his early career days and has traveled to and consulted in over 50 countries worldwide.

With his award-winning background in creative development and film production, Steve Fong is a quintessential jack-of-all-trades. He’s also a strong advocate of merging traditional media with new media such as interactive and web-based content to form additional avenues of creative content to reach audiences in original and unexpected ways.

At Citizen, and its predecessor agency Collaborate, Steve has created breakthrough work for Amnesty International, NRDC, Pabst Brewing Company, Logitech, Seagate, and University of California. Many of these projects, Steve has also directed; his film and TV projects have been represented by Copper Media in Hollywood and Washington Square Films in New York. Steve’s early career has spanned the country with stints at national agencies including BBDO New York, Chiat/Day, New York and FCB, San Francisco. Along the way he has won international awards for his creative work for consumer, B2B, and internal programs for clients as diverse as General Electric, Levis, Pepsi, Sega, Reebok, Fox Sports, Honda Automobiles, and Washington Mutual Bank.

Chelsea is a designer with a unique sensibility for both right and left-brain thinking. She approaches every project with ideas not only about the appearance of the design, but all of the elements working together as a concept or experience. Prior to joining the Citizen team, Chelsea worked at an industry-leading agency in LA, designing for clients like Disney, FOX, Dish Network and Kohler, and was instrumental in the design for sites like AmericanIdol.com, FXNetworks.com and Disney's Family.com.

She was a founding member and brand architect of a web/spinoff company and served as the lead designer of an Alexa top 100 video-sharing site. She has developed brand identities for clients like the Sacramento Public Library, Micke Grove Zoo and Google's Code Jam. Chelsea received her BFA in Graphic Design at the University of the Pacific, where she also received the award for Outstanding Senior in Graphic Design and the Department of Visual Arts award.