Are online meetings a new form of social media? The answer is yes, particularly when you realize that the role of collaboration can’t be overstated when it comes to driving real outcomes. Citizen has been working with Cisco WebEx to demonstrate the power of its collaboration platform, and the ease and versatility of conducting live online meetings. Meetings are indeed a new form of media – media that is interactive, as well as recordable, archivable and sharable. Citizen has sought to showcase this fact by producing and hosting high-profile online events over WebEx, using a combination of social media and paid media to drive attendance and engagement.
The Pass The Ball speaker series has recently featured big thinkers such as Sir Richard Branson, Chris Anderson, Alice Waters, and Guy Kawasaki. We’ve also hosted events with The Economist, ESPN, WWF, Rock the Vote, and USA Network. The Citizen team has led the website development, talent recruitment, and production, as well as spearheading the online marketing activities to promote the program overall.