Cancer Prevention Institute of California

Get In Front

Fact: 1 out of 2 of us will get some form of cancer in our lifetimes. The Cancer Prevention Institute of California is out to shift this startling statistic by uncovering the hidden causes in our communities and prevent cancer before it begins. Citizen has worked with CPIC to develop a statewide campaign entitled "GET IN FRONT" - a first-of-its-kind branding, fundraising, and social media effort that supports this unique organization in their effort to use population-based research to detect those most at risk for certain cancers and build a movement of people who simply refuse to wait for a cure. Citizen has produced a new website, video content, and print ads, radio PSAs, and custom branded materials as part of an integrated campaign that conveys the message, "We Don't Have The Patience To Become Patients."

  • web

  • web

  • logo design

  • print ads

  • print ads

  • print ads

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