"THAT'S ENGINEERING" is an integrated campaign developed by Citizen Group for ASME (American Society of Mechanical Engineers) to promote exciting and innovative careers in engineering to young people.
The campaign calls on young people to be a part of the next generation of American ingenuity. It aims to inspire high school and college students by reframing engineering as one of our most creative and important career paths – an opportunity to combine purpose, passion, and a paycheck. Using a mix of media, the efforts showcases young engineers that are making a difference by solving some of humanity's biggest challenges. It celebrates whole systems thinking and STEAM learning – the integration of science, technology, engineering, art and math – while reinforcing that these are the high-reward jobs of the future.