Citizen’s Imagine campaign ran in more than 65 countries globally. During its run, awareness and support for Amnesty International’s human rights work grew steadily year to year. The campaign was based on John Lennon’s iconic song, and was followed by "Instant Karma: The Campaign to Save Darfur" which used a mix of music, advocacy and advertising to focus attention on the genocide. Citizen conceived and co-produced the project, helping enlist over 50 artists including U2, Green Day and R.E.M. and partners such as American Express, Hard Rock International and Warner Brothers Music. The revenue generated allowed Amnesty to boost its campaigning, apply pressure on the UN and create tools such as our Eyes On Darfur site, which broke new ground by letting users watch over 12 vulnerable villages using satellite imagery. Eyes on Darfur received a 2008 Webby Award and 2008 IAC Award for best advocacy website by using technology to drive meaningful change.
