Super Bowl 50 Host Committee

Play Your Part

Digital, Partnerships, TV, Social Media, Web, Online marketing

Citizen, in collaboration with the SF Super Bowl 50 Host Committee, The 50 Fund, and in/PACT have launched “Play Your Part,” a campaign that invite fans to help make Super Bowl 50 the most sustainable, shared, and giving Super Bowl ever.
 
The campaign is part of the Host Committee’s commitment to make Super Bowl 50 the first ‘net positive Super Bowl’ by using the power of the world’s single largest one-day sports event in order to benefit the entire Bay Area, socially, environmentally, and economically. Fans are encouraged to visit playyourpart.org to take action, choose a cause, and win prizes.  By pledging to properly recycle waste, carry a reusable water bottle, or take public transit, fans can win prizes, including tickets to the Big Game and the Metallica Concert hosted by CBS Radio, as well as Super 50 collectibles and other merchandise. In addition, fans have the chance to direct dollars to deserving Bay Area environmental non-profit organizations based on in/PACT's unique purpose-driven technology platform.
 
Citizen created the Play Your Part campaign and design elements while partnering with in/PACT to leverage their donation engine. The campaign helps set a new standard for how future Super Bowls can engage and support their communities for years to come.
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