As the cd and a co-founder of San Francisco-based Citizen Group, Robin Raj fights the good fight. His nearly one-year-old shop works with clients including Amnesty International, the Natural Resources Defense Council and Rock the Vote, and believes being socially responsible and generating revenue can go hand in hand.
Raj, 50, has been a partner at Collaborate and worked at DAWG, Foote, Cone & Belding, Hal Riney and Chiat\Day, but says his ultimate prize was having footage from Citizen’s Eyes on Darfur Web site used in a call-to-action presentation before the U.N. this past July. read more

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