Advertising, Education, Environment, Health & Wellness, Human Rights

Break the Box campaign launch

by Tu Vu

This past week, Citizen and the Texas Association Agaisnst Sexual Assault (TAASA) lauched our Break the Box campaign encouraging Texans to pledge against sexual violence by speaking out against gender stereotypes. 

Sexual violence isn't just about rape or physical harassment. It begins when we hurt people through the words we use and attitudes we carry. Stereotypes of what it means to be a man or woman—for instance, boys should do physical activities and girls need to be "ladylike"—can limit our worth and potential, and create an unequal balance of power that perpetuates sexual violence. 

In Texas alone, nearly 13% of all Texans have been sexually assaulted—that's nearly two million people, 1 in 5 women and 1 in 20 men. While this remains a big problem, we can Break The Box in Texas. By pledging to do our part to stand up against rigid thinking that box women and men in, we can help to create a Texas free of sexual violence.  

Join us by watching the video, sharing & taking the pledge.


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