BLOG.

Jun.03 /

As Sustainable Brands marks its 10th anniversary, many of us find ourselves in a reflective mood. We can recall the decade’s pivotal milestones like they were yesterday, as we also consider the challenges that lie ahead. Despite the countless amazing achievements and major advances in embracing sustainable practices among corporations, I am struck by the continued, widespread lack of visibility and business integration that exists between governing boards, shareholders, and their supply chains. They still seem to exist in different universes, which can’t be good for our economy- and even worse, I imagine, for our climate.  [...]

Jan.28 /

So the circus has officially hit town, and we Bay Area residents are now bracing ourselves for the excitement, onslaught, and hoopla surrounding the biggest of big games. And while some are quick to dismiss the Super Bowl as nothing but moneyball writ large, or fear a looming ‘Bowl-agedeon’, this year there’s another story playing out that may not get the media attention it deserves. [...]

Feb.24 /

Imagine a future where there is no such thing as trash — there are only resources. Where residents of a large metropolitan region routinely reduce, reuse, recycle and reconsider their consumption patterns by imagining the opportunities that come from making wiser choices. Achieving that ambition may be a long way off, but if the City of Phoenix has anything to do with it, that future begins now — with a multi-pronged citywide strategy based on forming unique private-public partnerships and cross-sector collaboration. [...]

Oct.22 /

Our good friends at The Trust For Public Land recently shared with us this TED Talk by Dan Pollotta, author of “Uncharitable.” It’s important viewing for anyone who cares about the future of pro-social marketing, and by extension our future in general. It addresses the proverbial elephant in the room – how we as a society regularly put non-profit organizations at a severe competitive disadvantage at the very time we need them to solve large-scale social problems [...]

Jun.24 /

On June 18, WWF, CDP, together with McKinsey & Co, released a landmark report describing how companies can increase resiliency, ROI, and profits by curbing carbon emissions. Entitled The 3% Solution: Driving Profits Through Carbon Reduction, the report provides a sector-specific roadmap for how companies can cut emissions by three percent or betterand capture annual cost savings of $190 billion in 2020 alone. [...]

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Advertising, Design, Economy, Education, Environment, Health & Wellness, Sustainability

Inspiring Change Through New Forms of Creative Advocacy

by Robin Raj
Jun.03 /

If it’s early June, it must be the Sustainable Brands conference. Citizen has worked closely with the SB team since the conference’s inception in 2007, helping them design their brand identity materials to assisting in overall creative direction for each of the annual events. And it’s been remarkable to see the rise in popularity these past years – from some 150 attendees in New Orleans shortly after Katrina, to 1500 attendees expected to converge this week on San Diego’s Mission Bay. [...]